Google Ads that deliver conversions.
We build clean, scalable accounts: intent-based structure, proper match types, account-level negatives, and optimized extensions/assets. We orchestrate Search and Performance Max to work together, with Remarketing & YouTube for recurrence. Accurate measurement (GA4, GTM, Consent Mode v2, Enhanced Conversions, event deduplication), A/B experiments, and weekly optimizations for lower CPA or higher ROAS, depending on the goal. You get a live dashboard and clear reports—no “black magic.”
Essential Ads
Base package
for an efficient start- Account structure: Search + Brand (1–3 campaigns)
- Conversion setup (GA4 & GTM), UTM & goals
- Consent Mode v2 & Enhanced Conversions (where possible)
- Initial negative list & basic extensions/assets
- 2–4 ad groups, 10–20 keywords
- Weekly optimization & monthly report
- Recommended: ad budget €500–€1,500/month
one-time setup: €250
Growth Ads
Standard package
controlled scaling- Search + Performance Max + Remarketing Display
- Intent & cluster-based structure, SKAG/SCAG where it pays off
- Product feed (e-commerce) + Merchant Center audit
- A/B experiments (messaging, audiences, bidding, landing pages)
- Rules & scripts for budgets/bidding (guardrails)
- 2×/week optimization + Looker Studio dashboard
- Recommended: ad budget €1,500–€5,000/month
setup included
Premium Ads
Enterprise package
performance-driven- Multi-campaign architecture: Search, PMax, Shopping, YouTube
- Advanced segmentation: audiences, locations, funnels & brand safety
- Objective-based Smart Bidding (tCPA/tROAS) with explicit guardrails
- Creative lab (headlines, assets, video cutdowns)
- Server-side tracking & offline conversions (CRM) when possible
- Continuous optimization & weekly business review
- Recommended: ad budget €5,000+/month
setup included
What you get
Clean structure, accurate tracking, optimizations that matter.
Focus on intent, relevance, and real-time competition. We avoid budget waste, double down on performing campaigns, and continuously test messages & audiences. KPIs: conversions, CPA, ROAS.
- Search & PMax working together, not competing
- Account-level negatives & intent sculpting
- Optimized extensions/assets (sitelinks, callouts, images)
- Clean feeds (GMC), tuned titles & attributes
- Clear dashboards + change annotations
- A/B testing: headlines, landings, audiences
- Objective-based bidding strategies (tCPA/tROAS)
- Remarketing & RLSA for recurrence
- Robust tracking (GA4, GTM, Consent Mode v2, Enhanced Conversions)
01 — Specifications
Tooling: Google Ads, GA4, GTM, Looker Studio, Merchant Center, Brand Lift (YouTube), Experiments, Ads Scripts.
We implement correct conversions (lead, purchase, micro-goals), event deduplication, standardized UTM, budget/bidding rules and alerts. We record everything in a prioritized backlog (impact & effort).
Extend when you need — no lock-ins.
- Dedicated landing pages & A/B testing
- YouTube Ads (in-stream, in-feed) & sequencing
- CRM integration for lead quality & revenue tracking
We recommend starting at €500/month for meaningful testing. For scaling, efficiency thresholds often appear between €1,500–€5,000/month, depending on the industry.
No. The fee covers strategy, setup, optimization, and reporting. The ad budget is paid directly to Google from your account.
Initial conversions often appear within 1–2 weeks. Bidding strategy stabilization and algorithm learning can take 3–6 weeks.
Yes. We audit, keep what works, and rebuild only where needed. All changes are documented.
Yes, as an add-on (static & motion design). In Growth/Premium we include a monthly asset cycle for PMax/YouTube.
For lead-gen we target CPA; for e-commerce, ROAS. We can also track blended CAC/LTV if we integrate CRM & revenue tracking.
