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Digitization and planning

Presentation website vs. online store vs. web application

Compare the three types of projects and see which one is suitable for your objective: image, online sale or custom digital processes.

This guide is written for entrepreneurs and companies who want to make clearer decisions before investing in a website, online store, application, SEO or maintenance.

When you need a presentation site

A presentation site is suitable when you sell services, you need online trust, you want requests for offers and you need to clearly explain what you offer.

It can include service pages, portfolio, testimonials, blog, form, SEO and integration with analytics.

When you need an online store

The online store is suitable when you sell products or packages that can be ordered directly. This is where the catalog, filters, basket, checkout, payments, delivery and order management matter.

It is a more complex commercial project, because the customer's experience continues after adding the product to the basket.

When you need a web application

The web application is suitable when you have specific processes: client portal, internal dashboard, approval flows, documents, roles, reports or automations.

If the main problem is operational, not just image or sales, a custom application may be more suitable than a classic website.

The next step

If you want to apply these ideas in your project, see the service page: service details, see examples from portfolio or send a request for offer.

Author

The Docodex team

Practical explanations of strategy, design, development and growth of digital products.

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