Strategy
Bid, Audience, Market, Keywords and Budget.
Configuration, tracking and administration of Google Ads
Google Ads administration with verified tracking and measurable objectives
We set up and manage Google Ads campaigns linked to real conversions, not just traffic.
Administration from290 €+ VAT / month
The initial setup starts from €390 + VAT and the audit from €290 + VAT. The media budget is separate and paid directly to Google.
- Search
- GA4 and GTM
- Tracking conversions
- Negative keywords
- Landing pages
Measurable promotion
Campaigns must be connected to real business objectives
Results are influenced by demand, competition, budget, supply, price, reputation, website and sales process.
Our goal is to get data clear enough to understand what's converting and where budget is wasted.
Google Ads administration
Strategy, configuration, measurement and continuous optimization
Configuration
Campaigns, ads, assets and locations.
Measurement
Conversions, GA4, GTM and Consent Mode.
Optimization
Deadlines, negatives, budgets and results.
Two distinct costs
The Docodex fee and the budget paid to Google are separate
Strategy, configuration, monitoring, optimization, communication and reporting.
Cost of clicks and impressions, controlled and approved by the client.
The administration fee does not include media budget, licenses or external services.
Initial setup
A new account starts with a proper foundation
From390 €+ VAT / project
- Account structure and settings
- Campaigns and conversions
- GA4, GTM and landing page
- Testing before release
Audit existing account
History shows where the budget is lost
From290 €+ VAT / audit
- Structure, budgets and terms
- Conversions and bidding strategies
- Policies and traffic quality
- Report and remediation plan
Account Ownership
The account, data and billing must remain with the customer
- The customer owns the Google Ads account
- Media payment is made directly to Google
- Docodex gets the necessary access to the administration
- History remains available upon termination of collaboration
Conversions and tracking
We measure business actions, not just clicks
The intended outcome of the campaign
Form submitted, valid call, appointment, order or qualified lead.
Useful signals for analysis
Click phone, view important page or initiate checkout.
The event must be fully tested
GA4, GTM, Google Ads, Consent Mode and deduplication where necessary.
Types of campaigns
We choose the format according to the objective, dates and budget
Search
Active request, keywords and intent.
Performance Max
Only with tracking, assets and enough data.
Shopping
Products, feed and Merchant Center.
Remarketing
Eligible Audiences and Consent.
Brand
Protecting and measuring brand searches.
Offline import
Validated leads and CRM results.
Problems solved
The budget can be lost when the structure and measurement are wrong
We separate useful traffic from worthless costs and connect campaigns to real conversions.
Mixed services in the same campaigns
Ads and keywords without targeting or relevance.
Duplicate or non-existent conversions
Clicks reported as leads and decisions based on wrong data.
Informational searches and irrelevant traffic
Lack of negatives, wrong locations and uncontrolled distribution.
Landing page that loses the user
Misaligned message, poor speed and difficult form.
Suitable for
For businesses with a clear offer and a separate media budget
Local services, B2B, clinics, shops and companies that can process leads or orders.
When it's not appropriate
Ads alone cannot fix a poor offer or sales process
- Guaranteed results are required
- The budget is too low for the market
- The website cannot receive conversions
- There is no responsiveness to leads
We can first recommend the landing page, tracking or clarification of the offer.
What we can measure
From delivery to commercial result
Impressions, clicks, CPC and terms
Where and how the budget is spent.
Leads, calls, orders and CPA
Actions assigned to campaigns, with tracking limits.
Qualified Lead, Revenue and ROAS
It requires business feedback, metrics and sometimes CRM integration.
No metric in the platform replaces validation of lead quality and profitability.
Learning and policies
Campaigns need data, and Google decides the eligibility of ads
In the first weeks we collect data, check searches, conversions and adjust budgets without arbitrary changes.
We can correct and appeal policy issues, but we cannot guarantee approval or recovery of a suspended account.
Landing page and conversion
The ad brings the visitor, but the page must convert interest into action
We check message relevance, speed, CTA, form, mobile experience and confirmation page.
- Landing page audit and recommendations
- End-to-end tested tracking
- Changes or new page estimated separately
- A/B testing only with sufficient traffic and approved scope
Clear responsibilities
Results also depend on customer information, approvals and feedback
Access and context
Accounts, website, offer, prices, margins, locations, policies and correct business data.
Budget and approvals
Client confirms media budget, markets, messages, promotions, products and business rules.
Commercial feedback
Lead quality, sales, cancellations and profitability must be validated with the client team.
Responsiveness
Leads must be contacted and qualified on time; the platform cannot compensate for an inactive sales process.
Concrete deliverables
Each type of collaboration has a defined result
Report, evidence and plan
Structure, budgets, terms, conversions, policies, landing pages and remediation priorities.
Account ready for launch
Campaigns, ads, assets, keywords, negatives, tracking, testing and checklist.
Optimizations and reporting
Reasoned changes, comments, feedback, report, plan and meetings if included.
Mapping and verifiable test
Primary and secondary conversions, documentation, debugging and end-to-end verification.
Examples and results from the reports are published only with consent and without the promise of repeating them for another account.
Duration of collaboration
Optimization needs enough time and relevant data
Traffic can start quickly, but the evaluation of the structure, the learning period and the accumulation of conversions do not reduce to a few days.
The minimum duration, frequency of optimizations, reporting, meetings and termination conditions are defined in the offer. At the end, Docodex access is withdrawn and the account and history remain with the customer.
Indicative packages
Google Ads administration
Admin fee, initial setup and media budget are separate costs. Complexity can change the offer regardless of the media budget.
Google Ads Start★
From €290+ VAT / month
For a main service, a single market and a controlled Search structure.
May include:
- Up to two active campaigns
- One market and one language
- Search, brand and remarketing where justified
- Check for top conversions
- Search terms and negative keywords
- Periodic optimization and monthly report
- A monthly call, if included in the offer
- Initial setup is estimated separately
Google Ads Growth★
From €590+ VAT / month
For multiple services or locations, with frequent tracking, testing and optimization.
May include:
- Up to four active campaigns
- Search, brand and remarketing
- Performance Max only where justified
- GA4, GTM and Consent Mode checked
- Test ads, assets and budgets
- Landing page recommendations
- Detailed report and monthly call
- Initial setup is estimated separately
Google Ads Business★
From €990+ VAT / month
For complex accounts, e-commerce, multiple markets, products or integrations.
May include:
- Extensive structure of campaigns and markets
- Search, Shopping and Performance Max where justified
- Merchant Center and feed verification
- E-commerce tracking and conversion values
- Import offline conversions and Enhanced Conversions
- CRM integration where possible
- Dashboard, reporting and optimization plan
- Complexity and setup are estimated separately
Prices are Docodex administration fee and do not include media budget paid to Google, initial setup or external services.
Quick comparison
Compare packages
Campaign types are recommended by objective and data; Shopping or Performance Max are not automatically included just because they appear in a package.
| Appearance | PackageGoogle Ads StartFrom €290 + VAT / month | RecommendedGoogle Ads GrowthFrom €590 + VAT / month | PackageGoogle Ads BusinessFrom €990 + VAT / month |
|---|---|---|---|
| Positioning | Google Ads Start | Recommended | Google Ads Business |
| Price | From €290 + VAT / month | From €590 + VAT / month | From €990 + VAT / month |
| What does it include? | Up to two active campaigns, One market and one language, Search, brand and remarketing where appropriate, Main conversion verification | Up to four active campaigns, Search, brand and remarketing, Performance Max only where justified, GA4, GTM and Consent Mode verified | Extensive campaign and market structure, Search, Shopping and Performance Max where justified, Merchant Center and feed verification, E-commerce Tracking and conversion values |
| Suitable for | For a main service, a single market and a controlled Search structure. | For multiple services or locations, with frequent tracking, testing and optimization. | For complex accounts, e-commerce, multiple markets, products or integrations. |
Process
From offer and tracking to optimization and reporting
- DiscussionSupply and market.
- WebsiteLanding page.
- TrackingConversions.
- Account auditHistory and structure.
- StrategyCampaigns and budget.
- ConfigurationAds and settings.
- TestingEvents and URLs.
- ReleaseApproved budget.
- DataLearning period.
- OptimizationDeadlines and budgets.
- LeadsCommercial feedback.
- ReportingResults and plan.
Instruments
Connected account, tracking and reporting
Google AdsGoogle Analytics 4Google Tag ManagerGoogle Merchant CenterConsent ModeSearch ConsoleLooker StudioCRM and offline conversions
Google Ads evaluation
What are you promoting and what is your media budget?
Send website and account statement. Do not submit passwords or sensitive IDs through the form.
Administration starts from €290 + VAT per month. Growth starts from €590, and Business from €990 + VAT.
Not. The Docodex fee and the media budget paid to Google are separate costs.
Yes, the initial set-up starts at an indicative price of €390 + VAT and is estimated separately.
Yes. We recommend that the customer's company owns the account, billing data and administrative access.
It depends on the market, cost of clicks, demand, goals and conversion rate. We estimate it after analysis.
No. Results depend on the offer, market, budget, website and sales process.
No. We can track and optimize CPA, but cannot contractually guarantee it without verifiable data and conditions.
No. ROAS also depends on margin, price, stock, tracking and order value.
Traffic can appear quickly, but conclusions and optimization need sufficient data and conversions.
For checking the landing page, forms, tracking, speed and implementation of conversions.
Yes, if it is included in the offer and there is technical access and agreement for measurement.
Yes, for tags, events and conversions, with controlled publishing.
Yes, we verify the actual submission and avoid measuring the simple click as a lead.
We can measure clicks and, with compatible services, actual calls; there may be external costs.
Yes, through e-commerce tracking and conversion values, if the platform allows.
Next step
Do you want us to check the account, the tracking and the landing page?
Submit your website, offer, market, account statement and media budget. We check if administration, auditing or initial setup is the right direction.