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Facebook, Instagram, tracking and creative

Management of Meta Ads for leads and sales, with tracking and tested materials

We set up and manage Meta Ads campaigns connected to tracking, materials and real business feedback.

Administration from290 €+ VAT / month

Setup starts from €390 + VAT, audit from €290 + VAT, and creative materials from €290 + VAT / project. Media budget and creative production are separate.

  • Facebook and Instagram
  • Meta Pixel
  • Conversions API
  • Lead Ads
  • Creative testing
Meta Ads Management for Facebook and Instagram by Docodex

Discovery and conversion

In Meta Ads, the content and message open the conversation

Results depend on creative, audience, offer, price, website, form, reputation, budget and lead capture speed.

We test clear hypotheses and connect advertising to measurable actions, without confusing reach with commercial outcome.

Meta Ads Administration

Strategy, assets, tracking, creative and optimization

01

Foundation

Business Portfolio, pages, accounts and access.

02

Measurement

Pixel, CAPI, consent and events.

03

Campaigns

Goals, audiences, messages and placements.

04

Learning

Creative, leads, budgets and reporting.

Separate costs

Administration, media budget and creative production are different components

Administrationfrom €290+ VAT / month

Strategy, configuration, optimization and reporting.

Media budgetset by the customerpaid directly to Meta

The actual cost of delivering ads.

Creative materialsfrom €290+ VAT / project

Design and variations, when contracted.

Initial setup

Connected assets and tested events

From390 €+ VAT
  • Business Portfolio and Ads Manager
  • Pixels, events and consent
  • Campaigns, audiences and ads

Audit existing account

History, assets, tracking and creative

From290 €+ VAT
  • Structure, results and budgets
  • Pixel, CAPI and attribution
  • Restrictions, Materials and Plan

Ownership of assets

Customer must own Business Portfolio, Pages and Accounts

  • Facebook page and Instagram account
  • Ad Account and Payment Method
  • The pixel or dataset and catalog
  • Docodex only gets the access it needs

Pixel, CAPI and Consent

Measurement must be verified from event to reporting

Meta Pixel

Browser events

PageView, Lead, ViewContent, AddToCart and Purchase where relevant.

Conversions API

Events sent server-side

Complementary to the Pixel, with deduplication and data enabled.

Cookie consent

Tracking started according to the user's choice

CAPI does not replace consent and does not eliminate all data loss.

Types of campaigns

We choose the format according to the actual route of the customer

01

Lead Ads

Instant forms with qualification questions.

02

Messages

Messenger, Instagram or WhatsApp.

03

Website conversions

Landing page, Pixel and CAPI.

04

Remarketing

Eligible Audiences and Consent.

05

Lookalike

Sufficient and quality source data.

06

Catalog and Advantage+

Products, feed and e-commerce tracking.

Creative materials

The campaign cannot compensate for materials that do not capture attention

Angle

Main problem or benefit

format

Image, carousel, video or testimonial

Message

Clear promise and credible proof

Test

A single hypothesis changed controlled

Creative fatigue depends on budget, audience and frequency; new materials are produced separately if not included.

Problems solved

Good settings don't help if tracking and materials are poor

We check the entire path between ad, lead and commercial result.

01Tracking

Account with no Pixels or wrong events

Campaigns optimize for incomplete signals.

02Creative

Tired or blurry materials

High frequency and decrease in audience response.

03Leads

Volume without quality

Too simple formulations and slow commercial uptake.

04Budget

Frequent changes without data

Disrupted learning and premature conclusions.

Suitable for

For businesses with visual offer, materials and takeover process

Local services, shops, clinics, events, education, brands and B2B.

When it's not appropriate

Meta Ads cannot guarantee virality, leads or sales

  • There are no materials or production capacity
  • The budget is insufficient for testing
  • The offer and the form are not validated
  • Guaranteed results are requested

Lead quality

We report volume, but optimize along with trade feedback

AdvertisementForm or messageQuick pickupQualification in CRMSales and feedback

Without the real statuses of the leads, the platform only optimizes after the technical conversion.

Clear responsibilities

Campaigns need assets, materials, approvals and feedback from the client

01

Assets and access

The Facebook page, Instagram, ad account, Pixel, catalog and payment method must remain under the customer's control.

02

Materials and Rights

The customer confirms the right of use for images, video, music, testimonials, logo and submitted content.

03

Approvals and budget

Offer, messaging, promotions, audience, media budget and creative options are approved before launch.

04

Leads and sales

Lead quality, response speed, sales, returns and profitability must be validated with the client team.

Comments and messages

Community management is not automatically included in ad management

  • We determine who responds to comments and messages
  • We define the schedule, tone and escalation of sensitive situations
  • Moderation, hiding and replies are included only if contracted
  • Leads must be taken up quickly by the assigned team

Concrete deliverables

Auditing, configuration, administration and creative production have distinct outputs

Audit

Report, evidence and plan

Assets, access, structure, tracking, audiences, creatives, forms, restrictions and priorities.

Configuration

Foundation ready for release

Connected Assets, Pixels, Events, Campaigns, Audiences, Ads, Testing and Checklist.

Administration

Optimizations and reporting

Reasoned changes, tests, feedback, report, plan and meetings if included.

Creative

Bounded formats and variations

The number of concepts, sizes, variations, revisions and rights are specified in the offer.

Photo-video production, UGC, actors, locations, licensed music and complex edits are not automatically included.

Indicative packages

Meta Ads Administration

Setup, media budget, creatives, and integrations are separate components. Complexity can change the offer regardless of budget.

Meta Ads Start

From €290+ VAT / month

For a main objective, a controlled market and structure.

May include:
  • Up to two active campaigns
  • One market and one language
  • Lead Ads, messages or website conversions
  • Checking existing Pixel
  • Audiences, placements and core ads
  • Optimization and monthly report
  • Materials and setup are estimated separately
Meta Ads Growth

From €590+ VAT / month

For more campaigns, audiences, materials and extended tracking.

May include:
  • Up to four active campaigns
  • Lead Ads, messages, website and remarketing
  • Meta Pixel and CAPI check
  • Audience, messaging and creative testing
  • Consent and verified conversions
  • Landing page recommendations and detailed report
  • Creative output is estimated separately
Meta Ads Business

From €990+ VAT / month

For stores and companies with complex products, markets, integrations or structure.

May include:
  • Advanced structure and more markets
  • Catalog and product campaigns
  • Advantage+ only where warranted
  • Pixel, CAPI and e-commerce tracking
  • CRM and lead integration where possible
  • CPA, ROAS, dashboard and reporting
  • Materials and integrations are estimated separately

Prices are Docodex fee and do not include media budget, initial setup, photo-video production, landing page or external services.

Quick comparison

Compare packages

Pixel, CAPI, catalog and campaign formats are included only when relevant and technical access allows implementation.

AppearancePackageMeta Ads StartFrom €290 + VAT / monthRecommendedMeta Ads GrowthFrom €590 + VAT / monthPackageMeta Ads BusinessFrom €990 + VAT / month
PositioningMeta Ads StartRecommendedMeta Ads Business
PriceFrom €290 + VAT / monthFrom €590 + VAT / monthFrom €990 + VAT / month
What does it include?Up to two active campaigns, One market and one language, Lead Ads, messages or website conversions, Verification of existing PixelUp to four active campaigns, Lead Ads, messages, website and remarketing, Meta Pixel and CAPI verification, Audience tests, messages and creativeAdvanced structure and more markets, Catalog and product campaigns, Advantage+ only where justified, Pixel, CAPI and e-commerce tracking
Suitable forFor a main objective, a controlled market and structure.For more campaigns, audiences, materials and extended tracking.For stores and companies with complex products, markets, integrations or structure.

Process

From assets and tracking to testing and reporting

  1. DiscussionOffer and public.
  2. AssetsBusiness Portfolio.
  3. TrackingPixels and CAPI.
  4. AuditHistory.
  5. CreativeMaterials.
  6. StrategyObjectives.
  7. ConfigurationCampaigns.
  8. TestingEvents.
  9. ReleaseApproved budget.
  10. DataLearning.
  11. LeadsValidation.
  12. OptimizationAudiences.
  13. New creativesIterations.
  14. ReportingResults.
  15. PlanNext month.

Platforms and tools

Connected assets, measurement and reporting

We only use components relevant to the customer's actual goal and journey.

Meta Ads ManagerMeta Business PortfolioMeta PixelConversions APIEvents ManagerGoogle Analytics 4
Meta Ads Evaluation

What are you promoting and what materials do you have?

Do not submit passwords, private IDs or lead data through the form.

FAQ

Questions
frequent

Meta Ads Docodex Consulting

Don't know what materials or budget are needed?

Schedule a callSchedule a call

Administration starts from €290 + VAT monthly; Growth from €590, and Business from €990.

No. The Docodex fee and the media budget paid to Meta are separate costs.

Yes, the initial set-up starts roughly at €390 + VAT.

Yes. The customer must own the account, page and assets, and Docodex gets access.

Yes, for identity, ads, forms and connecting required assets.

Yes, when the Instagram account is used in ads and must be properly connected.

It depends on the market, audience, objective, creative and cost of conversion; we estimate it after analysis.

No. Results also depend on the offer, materials, budget, market and sales process.

No. We can track and optimize CPL, without guaranteeing a fixed value.

No. ROAS depends on margin, price, inventory, tracking and sales value.

Delivery can start quickly, but useful conclusions require data, budget and testing.

Yes. Meta Ads depend heavily on relevant and authentic content.

Yes, through separate creative packages, approximately from €290 + VAT.

No. Organic Page Management is a different service.

Yes, essential texts are included according to the package and Meta policies.

Next step

Want us to check assets, tracking and materials?

Submit your website, public assets, objective, available materials, and media budget. We check if auditing, configuration or administration is the right direction.